I like the simple, elegant look og the typography used on this one.
I thought the shape of the bottle for this brand was very interesting and the label itself is quite messy but cool at the same time.
The labels above and below are typical vodka labels and the typography used is typical of easter european vodka.
These labels on the other hand are more modern and simple and its a simple serif font used which makes the label look very different from eastern european labels as they use bold sans serif block capitals.
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